¿Qué significa Analytics en redes sociales?
Última actualización: 5 de enero de 2026
Social media analytics refers to the collection, measurement, and analysis of data from social media platforms to understand performance, audience behavior, and campaign effectiveness. This data helps inform content strategy and marketing decisions.
Preguntas frecuentes sobre Analytics
What metrics should I track in social media analytics?
Key metrics include engagement rate, reach and impressions, follower growth, click-through rate, conversion rate, share of voice, sentiment analysis, and platform-specific metrics like video watch time or story completion rates.
How often should I check my social media analytics?
Review analytics weekly for ongoing optimization, monthly for strategic planning and reporting, and daily during campaigns or product launches. Real-time monitoring may be necessary during crisis management or viral content situations.
What's the difference between analytics and insights?
Analytics refers to the raw data and metrics collected from social media platforms, while insights are the meaningful interpretations and actionable conclusions drawn from that data to inform strategy and decision-making.
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