¿Qué significa Client Onboarding en redes sociales?
Última actualización: 11 de enero de 2026
Definición rápida
Client onboarding is the process an agency uses to gather information, access, and expectations before managing a client’s social media.
A strong onboarding process sets the foundation for a healthy agency-client relationship. It ensures you have the right access, goals, brand context, and reporting expectations—so you can execute consistently across multiple accounts and avoid preventable delays.
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Por qué importa
- Reduces churn and misalignment by setting expectations early.
- Ensures you have access and assets before production begins.
- Makes multi-client delivery more predictable.
Ejemplo
Before the first month begins, the agency collects brand guidelines, approved assets, target audience details, access to social pages, and defines monthly report KPIs and approval deadlines.
Checklist
- Collect access: accounts, pages, ad accounts (if relevant).
- Collect brand guidelines and key assets.
- Define goals, KPIs, and reporting cadence.
- Agree on approval workflow and communication channels.
Métricas recomendadas
- Time to first scheduled post after kickoff.
- Number of missing-access blockers per new client.
- First-month revision rate.
Errores comunes
- Starting content creation without clear goals or KPIs.
- Not documenting approval rules and deadlines.
- Not collecting assets early (logos, templates, product shots).
Preguntas frecuentes sobre Client Onboarding
What information should agencies collect during onboarding?
Brand guidelines, audience/personas, content pillars, offers, access to accounts, reporting KPIs, approval contacts, and any compliance requirements.
How long should social media client onboarding take?
Many agencies complete onboarding in 3–10 business days, depending on access and stakeholder availability. The goal is “ready to publish” with minimal blockers.
How do you make onboarding scalable for an agency?
Use templates, checklists, and standardized workflows so each new client follows the same steps—while leaving space for client-specific nuances.
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