¿Qué significa Content Approval Process en redes sociales?
Última actualización: 11 de enero de 2026
Definición rápida
A content approval process is the repeatable method for reviewing, revising, and approving social posts before they are scheduled or published.
For agencies, the content approval process is the bridge between creative production and safe publishing. It standardizes how feedback is collected, how revisions are handled, and what “approved” means—reducing delays and risk across multiple client calendars.
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Por qué importa
- Keeps content moving through stages without bottlenecks.
- Makes deadlines visible and enforceable.
- Helps teams scale beyond “whoever is online.”
Ejemplo
An internal reviewer checks brand voice and compliance, then the client approves. Only after approval can the post move into the scheduled queue.
Checklist
- Define stages and statuses (draft, review, changes requested, approved).
- Use one feedback channel (comments on the draft, not scattered messages).
- Define revision limits and deadlines.
- Lock approved content to prevent last-minute silent changes.
Métricas recomendadas
- Number of revision cycles per post.
- Median time in “client review” status.
- Percentage of content approved without changes.
Errores comunes
- No single source of feedback (email + WhatsApp + comments).
- Approvals without clear criteria (brand, compliance, CTA).
- Edits after approval with no audit trail.
Preguntas frecuentes sobre Content Approval Process
What’s the difference between an approval workflow and approval process?
The workflow is the overall set of roles and stages; the process is how reviews and revisions happen inside those stages (rules, criteria, feedback format).
How can agencies speed up content approvals?
Send higher-quality drafts using briefs and guidelines, limit revision rounds, set clear deadlines, and centralize feedback in one system.
How many revision rounds should agencies allow?
Many agencies allow 1–2 rounds for standard posts. More rounds can be offered for premium plans or complex campaigns, but should be defined in scope.
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