¿Qué significa CTR (Click-through Rate) en redes sociales?
Última actualización: 5 de enero de 2026
Click-through Rate (CTR) is a crucial social media metric that measures the percentage of people who click on a specific link after seeing it. CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.
Preguntas frecuentes sobre CTR (Click-through Rate)
What is a good CTR for social media?
CTR varies by platform and industry. Generally, Facebook ads average 0.9%, Instagram ads 0.52%, LinkedIn 0.37%, and Twitter 0.86%. Organic posts typically have lower CTRs. Industry benchmarks range from 0.5% to 2%.
How can you improve your social media CTR?
Improve CTR by using compelling headlines, high-quality visuals, clear CTAs, testing different content formats, targeting the right audience, posting at optimal times, and A/B testing various elements like thumbnails and copy.
Why is CTR important for social media marketing?
CTR measures content effectiveness and audience engagement, affects algorithm visibility (higher CTR can increase organic reach), helps optimize ad spend and ROI, indicates content relevance to your audience, and provides insights for improving content strategy.
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