Is this social media ROI calculator free?
Yes. It’s 100% free to use and doesn’t require signup.
100% FREEFOR AGENCIESNO SIGN-UP
Social Media ROI Calculator [2026]
Calculate ROI, leads, sales, and revenue from your social media campaigns. Built for marketing agencies and serious teams who need client-ready numbers.
Calculate Social Media ROI
Enter your numbers, complete the CAPTCHA, and generate a shareable ROI summary you can paste into a client report.
Agency Example (Copy & Paste)
Here’s a realistic example you can use in a client report. Replace the numbers with your actual results.
Inputs
- Visits: 12,000
- Conversion rate: 4.0%
- Close rate: 20%
- LTV: $1,200
Costs
- Ad spend: $1,500
- Content: $600
- Labor: $900
- Tools: $100
Outputs
- Leads: 480
- Sales: 96
- Revenue: $115,200
- ROI: 3,226%
Client-ready summary
Social Media ROI (Client Summary) - Period: [Month, Year] - Total investment: $3,100 (ads $1,500 + content $600 + labor $900 + tools $100) - Results: 12,000 visits → 480 leads (4.0%) → 96 sales (20%) - Estimated revenue: $115,200 (96 × $1,200 LTV) - ROI: 3,226% | CPL: $6.46 | CPA: $32.29
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Built for agencies
- Unlimited scheduling across platforms
- Client-ready analytics & reporting
- Faster workflow with AI content + ideas
- One dashboard for multiple clients
Why Use Our Social Media ROI Calculator?
Client-ready numbers
Turn campaign assumptions into ROI, revenue, and cost-per-lead figures you can present with confidence.
Fast scenario planning
Quickly test different conversion rates or budgets to decide what’s realistic before you scale spend.
Shareable report
Generate a share link and a copy-ready ROI summary for your proposal or monthly report.
How to Calculate Social Media ROI
1
Enter your traffic and conversion rates
Add campaign visits, landing page conversion rate, and close rate to estimate leads and sales.
2
Add your costs
Include ad spend, creative production, labor time, and any tool costs to calculate total investment.
3
Calculate ROI
Complete the CAPTCHA and click “Calculate ROI” to generate a share link and copy-ready summary.
4
Use it in proposals and reports
Copy the summary into a proposal or monthly report, then track performance over time.
Pro Tip
Use conservative assumptions first (lower conversion rate and LTV) to avoid overpromising ROI to clients.
Frequently Asked Questions
How do you calculate social media ROI?
ROI is calculated as: (Revenue − Investment) ÷ Investment × 100. This tool estimates revenue from visits, conversion rate, close rate, and LTV.
What should I include in “social media costs”?
Include ad spend, creative production, labor time, and tool costs (schedulers, analytics, reporting). The more complete your costs, the more accurate your ROI estimate.
Is ROI the only metric that matters?
No. ROI is great for decision-making, but you should also track leading indicators like engagement, saves, CTR, and lead quality.