A Terms
Algorithm
The set of rules that determines what content appears in users' feeds
Alt Text
Descriptive text for images to improve accessibility and SEO
Analytics
Data and metrics that measure social media performance
A/B Testing
Comparing two versions of content to see which performs better
AMA (Ask Me Anything)
Interactive format where users can ask questions directly
B Terms
Bio
Short profile description on social media accounts
Boost (Promote)
Paid feature to increase post reach and visibility
Brand Awareness
How familiar people are with your brand or business
Benchmark
Standard metrics used to measure performance against competitors
Bot
Automated account or program that performs tasks on social media
C Terms
CTA (Call to Action)
Prompt that encourages users to take a specific action
CTR (Click-through Rate)
Percentage of people who click on a link after seeing it
CPM (Cost per Mille)
Cost per thousand impressions in advertising
Carousel
Post format with multiple images or videos that users can swipe through
Community Management
Building and maintaining relationships with social media followers
Content Calendar
Schedule showing when and what content will be published
D Terms
DM (Direct Message)
Private message sent between users on social platforms
Dark Social
Social sharing that happens outside of trackable channels
Demographics
Statistical data about your audience characteristics
Duet
Feature allowing users to create content alongside existing videos
Dashboard
Central interface showing key metrics and performance data
E Terms
Engagement
Interactions users have with your content (likes, comments, shares)
Engagement Rate
Percentage of audience that interacts with your content
Evergreen Content
Content that remains relevant and valuable over time
Emoji
Small digital images used to express emotions or ideas
Embed
Including social media content within websites or other platforms
F Terms
Feed
Stream of content displayed on social media platforms
Follower Growth
Rate at which your social media following increases
For You Page (FYP)
Personalized content feed based on user preferences and behavior
Frequency
How often your ads are shown to the same person
Filter
Digital effects applied to photos and videos
G Terms
GIF
Animated image format commonly used in social media
Geotag
Location information attached to social media posts
Giveaway
Contest where prizes are given to increase engagement
Growth Hacking
Marketing techniques focused on rapid audience growth
Grid (Instagram Grid)
Overall layout and appearance of Instagram profile posts
H Terms
Hashtag
Keywords preceded by # symbol to categorize content
Handle
Username or account name on social media platforms
Highlights (Story Highlights)
Saved Stories displayed permanently on profiles
Hook
Attention-grabbing opening that makes users want to continue viewing
Hide Like Count
Feature to conceal the number of likes on posts
I Terms
Impressions
Number of times your content is displayed to users
Influencer Marketing
Partnering with influential people to promote products or services
Insights
Detailed analytics about audience and content performance
In-feed Ad
Advertisement that appears naturally within social media feeds
Idea Pin
Pinterest format for multi-page, story-like content
J Terms
K Terms
KPI
Key Performance Indicators used to measure success
Keyword
Important words or phrases that help users find your content
K-factor (Viral Coefficient)
Measure of how much content spreads through sharing
KOL (Key Opinion Leader)
Influential person who shapes public opinion in their field
L Terms
Live
Real-time video streaming feature on social platforms
Link in Bio
Clickable link placed in social media profile descriptions
Lookalike Audience
Targeted audience similar to your existing followers
Like
Basic engagement action showing approval of content
Link Preview
Snippet showing title, description, and image of linked content
M Terms
Meme
Viral content format often humorous or culturally relevant
Moderation
Managing and monitoring user-generated content and interactions
Monetization
Converting social media presence into revenue
Mention
Tagging someone in a post using their username
Micro-influencer
Content creator with smaller but highly engaged audience
N Terms
O Terms
Organic Reach
Number of people who see your content without paid promotion
Open Graph
Protocol that controls how content appears when shared
Social Media Optimization (SMO)
Optimizing content for better social media performance
Outreach
Proactively contacting potential collaborators or customers
Objective (Campaign)
Specific goal you want to achieve with advertising campaigns
P Terms
PNG
Image file format that supports transparency and high quality
Post Scheduler
Tool for planning and automating social media posts
Paid Media
Content promotion through advertising and sponsored posts
Persona
Fictional character representing your ideal audience member
Meta Pixel
Tracking code for measuring Facebook and Instagram ad performance
Q Terms
R Terms
Reels
Short-form vertical video format on Instagram and Facebook
Reach
Total number of unique users who see your content
Retention Rate
Percentage of viewers who watch your video to completion
Retargeting
Showing ads to people who previously interacted with your content
ROI
Return on Investment - measuring profitability of social media efforts
Ranking Signals
Factors that determine content visibility in feeds
S Terms
Stories
Temporary content that disappears after 24 hours
Shorts (YouTube)
YouTube's short-form vertical video format
Shadowban
Invisible limitation of content reach without notification
Share of Voice
Brand's visibility compared to competitors in conversations
Social Proof
Evidence that others approve of or engage with your content
Split Test
Comparing different versions of content to optimize performance
T Terms
Trend
Popular topic, hashtag, or content format gaining widespread attention
Tag
Labeling someone in a post to notify them or give credit
Thread
Series of connected posts or tweets on the same topic
Thumbnail
Small preview image representing video or link content
TOS (Terms of Service)
Rules and guidelines governing platform usage
Referral Traffic
Website visitors coming from social media platforms
U Terms
UGC (User-Generated Content)
Content created by users rather than brands themselves
UTM Parameters
Tags added to URLs to track traffic sources in analytics
Unfollow Rate
Percentage of followers who stop following your account
Username
Unique identifier for social media accounts
Unique Viewers
Number of individual people who viewed your content
V Terms
Views
Number of times your content has been watched or seen
Viral Coefficient
Rate at which content spreads through organic sharing
Vanity Metrics
Surface-level metrics that don't indicate real business value
Verified Badge
Official checkmark confirming account authenticity
Video Retention
How long viewers watch your videos before dropping off
W Terms
Watch Time
Total duration people spend watching your video content
Word of Mouth (WOM)
Organic recommendation and discussion of your brand
Workflow
Series of steps in your content creation and publishing process
Whitelisting (Creator Ads)
Allowing brands to run ads through creator accounts
Watermark
Logo or text overlay identifying content ownership
X Terms
Y Terms
Z Terms
Zero-click Content
Content designed to provide value without requiring clicks
Zero-party Data
Information customers intentionally share with brands
Zoom Webinar
Online presentation or meeting broadcast to large audiences
Zeitgeist
Spirit or mood of a particular time period reflected in trends
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