What is the meaning of K-factor (Viral Coefficient) in social media?
Last updated: January 15, 2025
K-factor, also known as viral coefficient, measures how many new users each existing user brings to your social media account or content. A K-factor above 1 indicates viral growth potential.
Frequently Asked Questions about K-factor (Viral Coefficient)
How do you calculate K-factor for social media?
K-factor = (Number of invitations sent per user × Conversion rate of invitations). For example, if each user shares with 5 people and 10% of those become followers, K-factor = 5 × 0.10 = 0.5.
What K-factor indicates viral potential?
A K-factor above 1 indicates viral growth potential, meaning each user brings in more than one new user. K-factors of 0.15-0.25 are typical for successful social campaigns, while above 0.5 is considered exceptional.
How can you improve your social media K-factor?
Improve K-factor by creating highly shareable content, making sharing easy and rewarding, implementing referral incentives, encouraging user-generated content, leveraging trending topics, and optimizing content for each platform's sharing mechanisms.
Related Social Media Terms
🚀 Try PostingCat PRO
Social Media Scheduling, AI Content Creation and Research, Automations, Analytics and more.
Register today and get 50% off in your first month using the promo code GLOSS50 at checkout.
Master Social Media Marketing
- Unlimited post scheduling across all platforms
- Advanced AI Content Wizard for blogs & social media
- In-depth Analytics & Reporting to track your growth
- Content Curation & Idea Generation tools