What is the meaning of Highlights (Story Highlights) in social media?
Last updated: January 15, 2025
Story Highlights are curated collections of past Instagram Stories that remain permanently visible on profiles. They allow users to organize and showcase important content beyond the typical 24-hour Story lifespan, creating evergreen content showcases.
Frequently Asked Questions about Highlights (Story Highlights)
How should businesses use Instagram Story Highlights?
Use Highlights to showcase products, share customer testimonials, provide tutorials, display behind-the-scenes content, feature team members, highlight company culture, and create FAQ sections for common questions.
What are best practices for organizing Story Highlights?
Create clear category covers, use consistent visual branding, organize by topic or theme, limit to 5-10 main categories, update content regularly, use descriptive names, and prioritize most important content in early positions.
How do Story Highlights affect Instagram engagement?
Highlights can increase profile engagement by providing additional content for visitors to explore, showcase social proof, keep evergreen content accessible, and give new followers more reasons to engage with your brand.
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