What is the meaning of Lookalike Audience in social media?
Last updated: January 15, 2025
A lookalike audience is a targeting feature that finds new users who share similar characteristics with your existing customers or engaged followers. It helps expand reach to users likely to be interested in your content or products.
Frequently Asked Questions about Lookalike Audience
How do lookalike audiences work?
Platforms analyze your source audience's demographics, interests, and behaviors, then find users with similar patterns. The algorithm identifies commonalities to create a new targetable audience segment.
What makes a good source audience for lookalikes?
Good source audiences include your best customers, highly engaged followers, email subscribers, or website visitors. The source should be at least 100-1000 people and represent your ideal audience.
How can you optimize lookalike audience performance?
Optimize by using high-quality source audiences, testing different audience sizes, updating source data regularly, combining with other targeting options, and monitoring performance to refine targeting.
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