What is the meaning of Frequency in social media?
Last updated: January 15, 2025
Frequency in social media advertising refers to the average number of times your ad is shown to the same person. While some repetition can improve brand recall, too high frequency can lead to ad fatigue, decreased performance, and wasted budget.
Frequently Asked Questions about Frequency
What is optimal ad frequency for social media?
Optimal frequency typically ranges from 1-3 times per person per week. Above 3-4 frequency, you may see diminishing returns and ad fatigue. However, this varies by campaign objective, audience size, and content quality.
How do you manage ad frequency?
Monitor frequency metrics regularly, set frequency caps in ad settings, refresh creative regularly, expand target audiences, adjust budget allocation, and pause ads when frequency becomes too high relative to performance.
What happens when ad frequency is too high?
High frequency can lead to ad fatigue, decreased click-through rates, increased costs, negative user feedback, audience saturation, reduced conversion rates, and potentially harmful effects on brand perception.
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