What is the meaning of CPM (Cost per Mille) in social media?
Last updated: January 15, 2025
CPM (Cost per Mille) is a social media advertising metric that represents the cost per thousand impressions. It measures how much advertisers pay for their ad to be displayed 1,000 times, regardless of whether users interact with the ad. CPM is essential for understanding advertising efficiency and budget planning.
Frequently Asked Questions about CPM (Cost per Mille)
What affects CPM rates on social media platforms?
CPM rates are influenced by audience targeting specificity, competition for ad space, seasonality and timing, ad quality and relevance scores, platform choice, campaign objectives, and overall market demand for advertising inventory.
How do CPM rates compare across different platforms?
CPM rates vary significantly: Facebook typically ranges $1-15, Instagram $2-20, LinkedIn $6-30 (highest due to professional targeting), TikTok $1-20, YouTube $2-10, and Twitter $2-8. Rates fluctuate based on targeting and competition.
When should you optimize for CPM vs other metrics?
Optimize for CPM when your goal is brand awareness or reach, you want maximum exposure at the lowest cost, you're running top-of-funnel campaigns, or when you need to build audience awareness before focusing on conversions.
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