What is the meaning of Unfollow Rate in social media?
Last updated: January 15, 2025
Unfollow rate measures the percentage of followers who stop following your account over a specific period. It helps assess content quality, audience satisfaction, and overall account health by tracking follower retention.
Frequently Asked Questions about Unfollow Rate
What is a normal unfollow rate on social media?
Normal unfollow rates vary by platform and industry, typically ranging from 1-3% monthly. Higher rates may indicate content issues, algorithm changes, or seasonal fluctuations. Focus on net growth rather than just unfollows.
What causes high unfollow rates?
High unfollow rates can result from posting too frequently, irrelevant content, major content changes, promotional overload, controversial posts, inactive accounts, or failing to engage with your audience.
How can you reduce unfollow rates?
Reduce unfollows by maintaining content consistency, posting valuable content, engaging authentically with followers, avoiding over-promotion, listening to audience feedback, and staying true to your brand voice.
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