What is the meaning of Engagement Rate in social media?
Last updated: January 15, 2025
Engagement rate is a key social media metric that measures the level of interaction your content receives relative to your audience size. It's typically calculated as total engagements (likes, comments, shares) divided by total followers or reach, expressed as a percentage.
Frequently Asked Questions about Engagement Rate
How do you calculate engagement rate?
Basic formula: (Total Engagements ÷ Total Followers) × 100. Alternative methods include (Total Engagements ÷ Total Reach) × 100 or (Total Engagements ÷ Total Impressions) × 100. Choose the method that best aligns with your goals.
What is a good engagement rate?
Average engagement rates vary by platform: Instagram 1-3%, Facebook 0.5-1%, LinkedIn 2-5%, TikTok 5-9%, Twitter 0.5-1%. Rates also vary by industry and follower count - generally, smaller accounts have higher engagement rates.
Why is my engagement rate declining?
Common causes include algorithm changes, posting at wrong times, content quality issues, audience growth without proportional engagement growth, platform saturation, lack of community interaction, or content that doesn't match audience interests.
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