What is the meaning of Word of Mouth (WOM) in social media?
Last updated: January 15, 2025
Word of mouth marketing on social media refers to organic recommendations, shares, and discussions about brands by users. It's one of the most trusted forms of marketing, driving authentic brand awareness and customer acquisition.
Frequently Asked Questions about Word of Mouth (WOM)
How do you encourage word-of-mouth marketing on social media?
Encourage WOM by providing exceptional customer experiences, creating shareable content, engaging authentically with customers, encouraging reviews, running referral programs, and building genuine community connections.
Why is word-of-mouth marketing so effective?
WOM is effective because it comes from trusted sources, feels authentic rather than promotional, has high credibility, reaches targeted audiences through personal networks, and often influences purchasing decisions more than traditional advertising.
How do you measure word-of-mouth on social media?
Measure WOM through mentions monitoring, hashtag tracking, share rates, referral traffic, customer surveys, net promoter scores, and social listening tools to track organic brand conversations.
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