What is the meaning of Share of Voice in social media?
Last updated: January 15, 2025
Share of Voice (SOV) measures how much of the conversation about a topic, industry, or keyword your brand captures compared to competitors. It's calculated as your mentions divided by total mentions in your industry.
Frequently Asked Questions about Share of Voice
How do you calculate Share of Voice?
Calculate SOV as (Your brand mentions ÷ Total industry mentions) × 100. Include branded hashtags, mentions, and keyword discussions. Use social listening tools to track mentions across platforms.
Why is Share of Voice important?
SOV indicates brand visibility, competitive position, campaign effectiveness, audience engagement, and helps identify opportunities to increase market presence and influence industry conversations.
How can you increase your Share of Voice?
Increase SOV by creating more engaging content, participating in industry conversations, using relevant hashtags, collaborating with influencers, responding to trends quickly, and encouraging user-generated content.
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