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Agencies: External Approvals

A client approval workflow that agencies can actually scale

Agencies lose time (and trust) in messy review loops. External approvals turn approvals into a predictable process: clear links, centralized feedback, decision history, and publishing gates.

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Reduce revision loops. Publish on time. Keep approvals auditable.

Status: Changes Requested
"Can we swap this image for the lifestyle shot? The current one feels too corporate."
Client Feedback
2 mins ago
Status: Approved
"Looks great! Ready to publish on Tuesday."
Client Sign-off
Just now

Why approvals break at agency scale

When you run multiple clients, approvals aren’t “a nice-to-have.” They’re the difference between predictable delivery and constant fire drills.

Email is not a system

Emails hide context, fragment feedback, and create version-control chaos.

  • Centralize feedback
  • Keep decisions visible
  • Reduce delays

Deadlines need gates

Without approval gates, posts publish late, publish wrong, or get rescheduled constantly.

  • Set expiration dates
  • Protect publishing
  • Keep cadence stable

You need a record

Agencies need proof: what was approved, when, and with what feedback.

  • Clear history
  • Less disputes
  • Better operations

A simple approval cadence agencies can repeat

1) Build next week’s content

Draft and schedule posts inside the client workspace so context stays clean.

2) Send a secure review link

Clients review and respond without a login. Feedback stays tied to the post.

3) Resolve changes quickly

Apply requested edits and keep the approval status visible to the whole team.

4) Publish only after sign-off

Approval gates reduce last-minute surprises and protect your agency’s reputation.

External Approval Workflow FAQs (Agencies)

It’s a structured process that lets clients review, comment, and approve posts before publishing, using secure links instead of scattered emails.
Because agencies operate on deadlines across multiple clients. Centralized approvals reduce last-minute changes, prevent publishing mistakes, and keep the calendar predictable.
No. Clients can review and respond through a secure link without creating an account.
Yes. Many agencies batch posts for the next week, send them for review, and lock in approvals before the publishing window.
Yes. Approval workflows are meant to gate publishing so posts don’t go live until sign-off is completed.
By centralizing feedback and decisions on the post itself. The approval workflow keeps comments and outcomes tied to the correct version.
Agencies often set an SLA (for example 24–48 hours) and use expiration to keep reviews aligned with scheduled publish dates.

Ready to make approvals predictable?

Replace approval chaos with a repeatable workflow your team and clients can follow.

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