1) Monthly strategy layer
- Primary campaign focus and supporting keyword clusters.
- Board priority rotation to distribute attention.
- Content mix targets: static pins, idea pins, and repins.
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Pinterest Content Calendar Template
A monthly Pinterest planning template covering board themes, keyword focus, creative formats, and publishing cadence.
Editable .xlsx file. Opens in Excel, Google Sheets, or Numbers.
Excel spreadsheet (.xlsx)Editable spreadsheetNo email requiredWorks in Excel or Google Sheets
This template helps teams avoid random pinning by assigning clear weekly goals, board priorities, and creative batches.
Calendar template includes:
2) Weekly execution grid
- Pin title angle and destination URL per slot.
- Board assignment and publish day/time.
- Creative owner and status tracking.
3) Optimization notes
- Top performers to refresh with new creatives.
- Low CTR pins to rewrite title and cover copy.
- Experiments for seasonality and trend shifts.
How to run this monthly
Week 0
Define monthly focus boards and keyword clusters.
Weekly
Schedule batch pins for next 7 days and tag owner.
Month end
Review winners/losers and roll insights forward.
Pinterest publishing controls
Checklist
- Every pin has a board and keyword target.
- No duplicate destination URLs in same week without purpose.
- Creative variants planned for top offers.
- Underperforming pins get a rewrite plan.
FAQ
How many pins per day should a business publish?
Cadence varies by niche, but consistency beats spikes. Start with a realistic weekly schedule you can sustain.
Should we plan by board or by campaign?
Use both. Campaign objective defines priority, while board rotation preserves channel breadth and evergreen growth.
Can agencies use one calendar for many clients?
Use one template structure, but keep a separate calendar per client workspace to avoid cross-account mistakes.