1) Copy and context QA
- Tone, spelling, and CTA clarity match the campaign objective.
- Mentions, hashtags, and geo tags are relevant and intentional.
- Legal or compliance disclaimers are present when required.
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Social Media QA Checklist Before Publishing
A pre-publish quality gate template that prevents avoidable mistakes across copy, media, links, and scheduling.
Editable .docx file. Opens in Word, Google Docs, or Pages.
Word document (.docx)Editable fileNo email requiredWorks in Word or Google Docs
The checklist is optimized for speed. It can be used by one publisher or by team handoff between creator and final reviewer.
Checklist categories included:
2) Media QA
- Correct ratio and safe area for each platform format.
- Subtitles, thumbnail, and visual hierarchy are validated.
- No watermark conflicts or stale creative versions.
3) URL and scheduling QA
- Destination links open correctly and include tracking tags.
- Publish date/time is aligned with campaign timezone.
- Post is assigned to the correct account and channel.
How teams run this in production
Step 1
Creator checks copy/media fields before handoff.
Step 2
Reviewer validates links, tags, and scheduling setup.
Step 3
Publisher confirms final sign-off and schedules.
Escalation triggers
Checklist
- Wrong destination URL on any post.
- Missing legal/compliance copy.
- Last-minute creative swap without QA re-check.
- Timezone mismatch for campaign-sensitive posts.
FAQ
How long should QA take per post?
For a mature process, 3-7 minutes per post is typical. Speed depends on channel complexity and media format.
Do we need separate QA checklists per platform?
Use one base checklist plus a short platform-specific add-on for ratio/feature requirements.
Who should own final QA in agency teams?
Assign one publishing owner per account. Shared ownership often leads to missed checks.